|I post photos of my charges on Facebook|
My original purpose for creating a Facebook business page was to attract new clients. As the page evolved, I've posted material for existing clients, people with pets, and other pet professionals. Posts include:
• When I'm pet sitting, real-time photos or videos of my charges (the pets) for my clients (the people)
• Local activities for people and pets (pet expos, adoption events, charity events, "yappy hours," doggie ice cream socials, Pups in the Park)
• Special offers on products or services from local businesses; low-cost spay and neuter clinics
• My favorite, funny stuff! Death star meets cone of shame. The dogs of Mad Men. A hamster dressed like a pirate.
|Got great stats on Facebook|
Is my Facebook page useful? Sometimes. But the March post that had the highest "reach" and "engaged users" was a picture of me kissing a French Bulldog. A picture (not mine) of a guinea pig deep in clover had the most "virality."
Fans are great. Good statistics are great. But the most important thing for me, as a pet sitter, is the pets. So I'd better grab the leash and take Teddy (see "D" is for Dachshund) for a walk.